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SEO Optimization

By now, everyone on the planet knows that there is SEO optimization (Search Engine Optimization) and here is the definition: in short SEO is the process of improving the quality and quantity of traffic from search engines to the website through natural (organic) search results. Typically, the better a site is ranked (ie it comes up among the first links organically on Google), the more traffic will be redirected from search engines to that site.

SEO can do different types of searches, including image searches, local searches, and all those terms that users are searching for. As a strategy, SEO looks at how search engines work as well as the term (keyword or phrase) that people are searching for. Optimizing a site primarily involves changing the content and HTML coding that will improve its ranking for specific keywords, and remove obstacles to the indexing of the site’s content by search engines.

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What is SEO and why is it important for online sales?

SEO optimization, or search engine optimization, is a set of techniques and practices applied to web pages to improve their ranking in search results. The goal is to optimize the content, technical aspects and other factors of the site in order to attract more traffic through organic (unpaid) traffic. This includes using relevant keywords, optimizing the technical side of the site, building quality backlinks and following other guidelines set by search engines. Through an effective SEO strategy, websites become more visible and relevant to search engines, resulting in increased traffic, greater brand visibility, improved user experience and achieving business goals online + more online sales!
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On-page

On-page optimization refers to the optimization process of individual web pages in order to achieve better ranking in search results and improve overall site performance. This includes various elements on the web page that can be controlled and optimized to improve search engine visibility.

Off-page

Off-page optimization includes activities outside the website itself that aim to improve its ranking on search engines. This includes building quality backlinks from relevant and authoritative sites, social promotion of content, as well as active participation in social networks.

Tehnički SEO

Technical SEO includes optimizing the technical aspects of web pages in order to improve their visibility on search engines. This includes optimization of XML sitemap, robots.txt files, URL structure, page load speed, mobile responsiveness, SSL certificates and other technical elements to ensure better ranking and user experience.

Link-building

Link-building is the process of acquiring quality backlinks from other relevant and authoritative websites. This improves the site’s reputation in the eyes of search engines, increases visibility on the Internet and contributes to better rankings in search results.

How long does it take to see results?

SEO results don’t come instantly, they develop over time. The time it takes to see changes depends on a variety of factors, including competition, scope of optimizations, and site history. New sites may require more time to build visibility, while existing sites may see faster results if effective optimizations are implemented. It is important to have realistic expectations, regularly monitor performance and continuously improve the strategy in order to achieve long-term results in SEO optimization.
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Live example of (customers) selling through SEO

SEO site that sells a service (not products), related eCommerce GA4 analytics after 2 months of SEO work and started to track sales. A total of 762,000 worth of services were sold. Of which, of course, some came through PPC campaigns on Instagram and Facebook, some directly… and the more important ones through google search. By analyzing the sales key phrases for this business, we concluded that we can very quickly beat the competition (which was not great because the business model is newer but in demand) and optimized a successful SEO strategy that soon bore fruit.

ecommerce online prodaja primer beliwmedia SEO (2)
If we take real examples of a client’s site that does not even sell a product but a service. We can see on the graph that SEO analytics started measuring sales on October 15, 2023, and by December 5 (less than 2 months), the site has sales of RSD 149,700.00 organically only through Google.
ecommerce online prodaja primer beliwmedia SEO (1)

How important is a good website?

Be sure that without a good site, careful structure and SEO friendly background, this path of organic sales is getting harder and harder. The shop must serve its purpose, but with the right data and facts about why the button is on the left and not on the right, why it is this color and the like. This is important!

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If we take real examples of a client’s site that does not even sell a product but a service. We can see on the graph that SEO analytics started measuring sales on October 15, 2023, and by December 5 (less than 2 months) site has sales of RSD 149,700.00 organically only through Google.
prodaja seo ecommerce shop
We see on the graph the result, that is, the SEO analytics of sales from October 30, 2024 to January 27, 2025 (last 90 days) site has sales of RSD 619,400.00 organically only through Google. Currently, SEO brings about 75% of the total sales for this web shop.

SEO for your business

A high search engine ranking brings increased traffic through unpaid (organic) traffic, which can directly contribute to increasing online sales. Qualified visitors attracted by relevant searches are more likely to become potential customers, improving conversions and contributing to the success of your online sales strategy. In this way, SEO becomes a key factor for generating a target audience and achieving sales goals in the digital environment.
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Why is SEO important?

For more sales on the web shop

Qualifies customers

Organic customers remain far more loyal and recommend your product to their friends.

Strengthens the brand

It spreads all the product benefits that are sometimes difficult to explain in one advertisement.

Converts organically

No paid advertising in the long run gives more stability of sales.

How important is a good website?

Be sure that without a good site, a careful structure and an SEO friendly backend, this path of organic sales is getting harder and harder. The shop must bring sales, and with the right data and facts about why the button is on the left and not on the right, why it’s this color and the like… we achieve results even during redesign. We guarantee SEO results or your money back!

How much does SEO cost?

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